Planning Checklist:

6 ? 12 Months

Plan budget.

Select Shows.

Book space.

Organise your stand builders or display equipment.

4 Months

Determine show objectives and investigate and evaluate show audience.

Create a marketing message.

Obtain Exhibitor Manual and read carefully.

Source your exhibition display supplier.

3 Months

Establish work schedule.

Make travel plans / book hotel rooms.

Set-up any needed outside suppliers.

Plan printed materials.

6-8 Weeks

Check on production of display material.

Order product samples, gifts / giveaways, literature etc.

Confirm pre-event advertising and press releases.

Order necessary show services (eg power, furniture etc) if required.

Register and confirm staff or guest attendance (if relevant).

3-4 Weeks

Write and mail customer invitation letters and finalise VIP guest events.

Confirm shipping information and provide to suppliers.

Prepare training materials for staff at show.

1-2 Weeks

Collect supplies, tickets, and service orders sent to show in advance.

Bring credit cards for payment on site.

At Show before Opening

Travel to site; pick up badges.

Confirm arrival of display, equipment, literature and supervise set-up.

Conduct pre-show briefing and outline goals to staff manning the stand.